Samira Mazloom's design stands out in the jewellery industry for its originality and deep symbolism. The concept of an angel persuading us to do good and a demon persuading us to do bad, representing the constant battle between the conscience and the unconscious, has never been used in jewellery before. This unique feature, combined with the intricate details of the design, makes these pieces truly one-of-a-kind.
The creation of the "Angels OR Demons" collection was not without its challenges. The unique shape of the wings and the need for the earrings to follow the natural curve of the ear required innovative solutions. To overcome these difficulties, a pin and a cuff were added to the design, ensuring the earrings could be securely attached to the ear. This innovative approach to design realization is a testament to Samira Mazloom's commitment to bringing her vision to life.
The design process for the "Angels OR Demons" collection began in 2011 and is still ongoing, with many unique designs on the way. The journey to perfect the shape of the angel, the demon, and the wings was a long one, involving extensive research and consultation with a designer about the engineering aspects of the pieces. This dedication to research and design refinement is a testament to Samira Mazloom's commitment to excellence.
The "Angels OR Demons" collection has not gone unnoticed in the design world. In 2013, it was awarded the Golden A' Jewelry, Eyewear and Watch Design Award, a prestigious accolade granted to outstanding and trendsetting creations that reflect the designer's prodigy and wisdom. This award recognizes the extraordinary excellence of the "Angels OR Demons" collection and its significant impact on the world of jewellery design.
Samira Mazloom's "Angels OR Demons" collection is a testament to the power of design to tell stories and convey deep meanings. It is a unique blend of art, mythology, and jewellery that challenges the status quo and pushes the boundaries of what is possible in design. This collection is a shining example of how design can be used to explore and express universal human experiences and emotions.
Project Designers: Samira Mazloom
Image Credits: Samira Mazloom
Project Team Members: Samira Mazloom
Alireza Hamidian
Yasmin Mazloom
Project Name: Angels OR Demons
Project Client: Samira Mazloom